Basic Health & Beauty Sdn. Bhd

We embarked on our business journey being driven primarily by the calling to spread vital health messages to everyone we come into contact with. For this very reason, we shall run our business with our hearts rather than with our minds.

Vision

Every one can live to his / her optimum health-span supported by our ‘house-hold-name’ world class products.

Mission

To Our Environment --- To help preserve the rich heritage of the flora and fauna in the world by promoting only environmentally friendly health ingredients and products.

To Our Country – To contribute towards nurturing a healthy human force so that every citizen can help in nation building in their physical peak.

To Our Business Community – To become a role model by conducting our business on legal, ethical and equitable grounds so as to create a healthy competitive business environment. 

 

To Our Dealers – To support every distributor with innovative and saleable health products of the highest quality backed by proven sales & marketing and educational programs.

 

To Our Customers – To treat and respect every customer, big and small, with the highest honor and dignity  by providing them with only world class health products that are certified organic and natural with no GMO ingredients ,manufactured in strict compliance with GMP, at the most competitive prices supported strongly by responsive service.

 

To Our Suppliers – To be a business growth partner with them by providing valuable consumer feedback to them and by continuing to explore new market segments so as to make their products available far and wide.

 

To Our Financers – To justify their faith in us by ensuring that our business continues to enjoy healthy growth.

 

To Our Team – To provide a Disney-like pleasant, fun, safe and healthy working environment and a life long learning centre where everyone is given an equal opportunity to excel and progress in life without any prejudice.

 

Corporate Culture

Basic Health & Beauty Sdn Bhd.


 Business Values


Our business is strongly grounded on THE PLATINUM RULE: Do unto others the way they expect things to be done within reasonable, legal, moral and ethical boundaries.


Before we do anything in our business, we’ll always put it to the following tests first...

 

  1. The PARENTS Test-----------Would I do this to my parents?

  2. The CHILDREN Test----------Can I explain this to my kids with clear conscience and encourage them to do likewise without reservation?

  3. The RELIGION Test----------Does my action contravene the teachings of my faith?

  4. The NEWSPAPER Test-------Would I feel proud if my action is reported in the newspaper?

  5. The ENVIRONMENT Test----Would my action cause any damaging impact to the environment?

  6. The COCA-COLA Test--------Am I being real?

  7. The FAIRNESS Test-----------Is anyone being treated with bias and discrimination? Am I treating the case based on facts and not the personality                                               involved?

  8. The CONSCIENCE Test-------Would the sense of guilt haunt me if I were to do this?

  9. The OUTCOME Test-----------In the worst case scenario, would my action cause any negative repercussion?

  10. The FATALITY Test------------Would what I do bring about physical harm to anyone?
           

Once we’ve decided and agreed to do something, we’ll stick steadfastly to The NIKE Rule : Do it and do what we say we’ll do. We’ll complete what we’ve started, no matter what.

 
 
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